{
 "generated": "2026-10-21",
 "evidence": "reels.csv + transcripts/ in this folder (73 reels, 20 creators)",
 "automation_scale": [
  "fully automatable with AI character + assets",
  "needs real screen recordings we have or can make",
  "needs Gurleen on camera"
 ],
 "face_route": "Higgsfield AI character from one photo of Gurleen, lip-synced to a clone of his voice, seated in a simple office/desk setting; screenshots, screen recordings, b-roll and captions composited around it. Face shots under ~8 s.",
 "templates": [
  {
   "id": "T01",
   "name": "Fear check: dated headline + free tool + 'if you find one' checklist",
   "lane": "free-value tip (Dhruv style)",
   "source_reels": [
    {
     "url": "https://www.instagram.com/p/DekUFuazAil/",
     "owner": "maujawaan.tech",
     "plays": 1681232,
     "outlier_ratio": 826.16,
     "comments": 6182,
     "note": "Airbnb hidden-camera check, free Claude skill"
    }
   ],
   "total_length_s": 42,
   "word_count": "140-160",
   "wpm": "~220 (Hinglish); 200-215 is fine for a cloned voice",
   "sentence_pattern": "10 sentences, 12-18 words each, every sentence one idea",
   "beats": [
    {
     "t": "0-0.7",
     "function": "hook visual",
     "say": "(first word starts at 0.0 s)",
     "sentences": 0,
     "visual": "camera pushes in onto the face; dated news card animates into the top third",
     "onscreen": "publisher + date line, headline in white bold, brand-colour logo block",
     "assets": [
      "news headline card rebuilt from a real article (source + date visible)"
     ],
     "higgsfield": "2 s push-in clip of the AI character, seated, office wall"
    },
    {
     "t": "0.7-6.0",
     "function": "hook",
     "say": "[Time] ago, [big brand] banned [risk]. Banned does not mean gone.",
     "sentences": 2,
     "words_per_sentence": "10-14, then 4-6",
     "visual": "face lower 60% + news card top",
     "onscreen": "giant 2-3 word red title at ~3.8 s (e.g. BANNED. NOT GONE.)",
     "assets": [
      "news card",
      "title"
     ],
     "higgsfield": "one 5 s clip"
    },
    {
     "t": "6.0-10.0",
     "function": "name the tool",
     "say": "There's a free [tool type] called [X] that checks this for you.",
     "sentences": 1,
     "words_per_sentence": "12-16",
     "visual": "face + GitHub/repo card with 'Free · open source' tags",
     "onscreen": "repo card",
     "assets": [
      "repo card screenshot or rebuild"
     ],
     "higgsfield": "4 s clip"
    },
    {
     "t": "10.0-13.2",
     "function": "one-step setup",
     "say": "You do one thing: [trigger]. Then ask [AI] to run it.",
     "sentences": 2,
     "words_per_sentence": "5-9",
     "visual": "face + two small UI cards (connect, chat prompt)",
     "onscreen": "UI cards",
     "assets": [
      "wifi card",
      "chat card"
     ],
     "higgsfield": "3 s clip"
    },
    {
     "t": "13.2-23.0",
     "function": "demo",
     "say": "It [step 1], [step 2], and [step 3].",
     "sentences": "1-2",
     "words_per_sentence": "15-30",
     "visual": "FULL-SCREEN motion graphic, no face (network map lighting up device by device)",
     "onscreen": "Devices found: N / 1 camera brand found / Video going out?",
     "assets": [
      "network-map motion graphic"
     ],
     "higgsfield": "none (voice only)"
    },
    {
     "t": "23.0-26.6",
     "function": "payoff",
     "say": "You get one report, sorted from safe to critical.",
     "sentences": 1,
     "words_per_sentence": "8-12",
     "visual": "face + report card with one red CRITICAL row",
     "onscreen": "report card",
     "assets": [
      "report card"
     ],
     "higgsfield": "3.5 s clip"
    },
    {
     "t": "26.6-31.7",
     "function": "checklist",
     "say": "If you find one: [don't X], [do Y], [report Z].",
     "sentences": 1,
     "words_per_sentence": "12-16",
     "visual": "FULL-SCREEN numbered checklist, rows highlight one by one",
     "onscreen": "IF YOU FIND A [THING]: 1 ... 2 ... 3 ...",
     "assets": [
      "checklist card"
     ],
     "higgsfield": "none"
    },
    {
     "t": "31.7-36.0",
     "function": "soft CTA",
     "say": "Keep yourself and your family safe. Follow for more checks like this.",
     "sentences": 2,
     "words_per_sentence": "6-8",
     "visual": "face + 'First night' tick-list card, then a Follow-button profile card",
     "onscreen": "checklist ✓ ✓ ☐ / Follow @handle",
     "assets": [
      "profile card"
     ],
     "higgsfield": "4 s clip"
    },
    {
     "t": "36.0-39.8",
     "function": "keyword CTA",
     "say": "Comment [KEYWORD] and I'll send you the tool.",
     "sentences": 1,
     "words_per_sentence": "8-10",
     "visual": "face + fake Instagram comment box typing the keyword, then giant gold keyword title",
     "onscreen": "[KEYWORD]",
     "assets": [
      "comment-box animation"
     ],
     "higgsfield": "3.5 s clip"
    },
    {
     "t": "39.8-41.6",
     "function": "end card",
     "say": "",
     "sentences": 0,
     "visual": "black end card with wordmark",
     "onscreen": "@handle",
     "assets": [
      "end card"
     ],
     "higgsfield": "none"
    }
   ],
   "face_framing": "seated, chest-up, body angled, face in the lower 55-60% right of centre; top 35-40% kept clear for cards",
   "caption_style": "one word at a time, big white heavy condensed caps mid-lower frame; key nouns swapped to gold italic serif; 2-3 giant full-width titles per reel",
   "cut_cadence": "7 hard cuts in 42 s; a new card every 3-5 s; two full-screen graphic sections (5-10 s each)",
   "cta_mechanic": "follow line at ~32 s, then 'comment KEYWORD' with an animated comment box; keyword is the scary noun (CAMERA)",
   "psychology_lever": "fear/safety (protect your family) + practical value; drives shares to family, not comments (0.37% comment rate, 35.7K likes)",
   "why_it_won": "826x his median: a mass-audience safety fear, a dated third-party headline as the hook, a free public tool and a 3-step checklist. The same polished format on niche Apple trivia got ~1.5K (DetuCilTtKz, DepfkwKz9Nl).",
   "automation_rating": "fully automatable with AI character + assets",
   "higgsfield_notes": "Best layout for an AI character: seated in a plain office, face in the lower half under cards. His face stretch runs 0.7-14.6 s under the cards; split it into 4-5 s clips joined by punch-in zooms. Drop the hand-on-chin pose and the Diet Coke prop. 40% of the runtime is full-screen graphics with no face.",
   "copy_rule": "Copy the structure (beat timing, sentence lengths, layers, caption style, CTA mechanic). Write every line fresh; never reuse the creator's words, footage or illustrations."
  },
  {
   "id": "T02",
   "name": "Calendar-moment hook + insider proof + pun keyword + 'DM me this reel'",
   "lane": "AI-employee proof or free-value tip",
   "source_reels": [
    {
     "url": "https://www.instagram.com/p/DeuYnvQzyJd/",
     "owner": "maujawaan.tech",
     "plays": 467538,
     "outlier_ratio": 229.75,
     "comments": 11656,
     "note": "Dussehra-to-Diwali job switch, mock-interview platform, comment LANKA"
    },
    {
     "url": "https://www.instagram.com/p/Dd6KmFnTqx9/",
     "owner": "maujawaan.tech",
     "plays": 7480,
     "outlier_ratio": 3.68,
     "comments": 113,
     "note": "CONTRAST: same product, 57 s walkthrough with coupon, no moment, 62x fewer plays"
    }
   ],
   "total_length_s": 24,
   "word_count": "70-90 in English (96 Hinglish words)",
   "wpm": "~240",
   "sentence_pattern": "6 sentences, 13-18 words; the last line is a 4-6 word slogan",
   "beats": [
    {
     "t": "0-6.6",
     "function": "hook",
     "say": "If this video reached you between [event A] and [event B], [bold imperative using a cultural metaphor].",
     "sentences": "1-2",
     "words_per_sentence": "12-25",
     "visual": "face + timeline card 'MONTH · SEASON / EVENT A ●-----● EVENT B' with a dot sliding toward event B",
     "onscreen": "timeline card; one word in gold serif (the event)",
     "assets": [
      "timeline card animation"
     ],
     "higgsfield": "two clips (3 s + 3.6 s), outfit matched to the moment in the source still"
    },
    {
     "t": "6.6-11.0",
     "function": "the twist",
     "say": "And if [an insider] [did the thing for you], what could be better?",
     "sentences": 1,
     "words_per_sentence": "14-18",
     "visual": "face + product-moment card (live call UI)",
     "onscreen": "WHAT'S BETTER?",
     "assets": [
      "UI card"
     ],
     "higgsfield": "4.4 s clip"
    },
    {
     "t": "11.0-14.6",
     "function": "proof",
     "say": "There's a [tool]. I [set it up for / told] [someone] and [real result].",
     "sentences": "1-2",
     "words_per_sentence": "8-12",
     "visual": "face + product UI card, then a proof card (inbox/offer/call log)",
     "onscreen": "short title ('TOLD A FRIEND')",
     "assets": [
      "real proof screenshot"
     ],
     "higgsfield": "3.6 s clip"
    },
    {
     "t": "14.6-19.9",
     "function": "CTA",
     "say": "Want it too? Comment [PUN KEYWORD], or DM me this reel, and I'll send you the details.",
     "sentences": "1-2",
     "words_per_sentence": "6-14",
     "visual": "face + comment box with the keyword + Instagram share sheet 'Send to @handle'",
     "onscreen": "[KEYWORD]",
     "assets": [
      "comment box",
      "share-sheet card"
     ],
     "higgsfield": "5.3 s clip"
    },
    {
     "t": "19.9-22.3",
     "function": "slogan",
     "say": "[4-6 word slogan repeating the pun].",
     "sentences": 1,
     "words_per_sentence": "4-6",
     "visual": "face over a themed full-frame background (fire for Dussehra)",
     "onscreen": "SLOGAN + giant KEYWORD",
     "assets": [
      "themed background"
     ],
     "higgsfield": "2.4 s clip"
    },
    {
     "t": "22.3-23.6",
     "function": "end card",
     "say": "",
     "sentences": 0,
     "visual": "black end card + profile pill",
     "onscreen": "@handle · name | Tech & AI",
     "assets": [
      "end card"
     ],
     "higgsfield": "none"
    }
   ],
   "face_framing": "same as T01 (seated, lower 60%, cards on top)",
   "caption_style": "same as T01; caption under the post = short slogan + the event hashtag",
   "cut_cadence": "3 hard cuts in 24 s; card swap every 3-4 s",
   "cta_mechanic": "comment a pun keyword tied to the moment OR send the reel to the creator by DM; the DM option turns the CTA into a share, the strongest Instagram ranking signal. 2.49% comment rate.",
   "psychology_lever": "timeliness + identity (people planning a switch this week) + social currency (the pun is fun to send to a colleague)",
   "why_it_won": "230x his median. Same product as his 7,480-play MOCK reel; the winner is 24 s not 57 s, opens on the calendar moment, uses proof (a friend's offer) instead of a coupon, and was posted on the day of the moment (2026-10-20, tagged #dussehra2026).",
   "automation_rating": "fully automatable with AI character + assets",
   "higgsfield_notes": "Short and seated. Every face shot is under 6 s. The moment has to be real and posted on the day, so this needs a content calendar, not new tech.",
   "copy_rule": "Copy the structure (beat timing, sentence lengths, layers, caption style, CTA mechanic). Write every line fresh; never reuse the creator's words, footage or illustrations."
  },
  {
   "id": "T03",
   "name": "Split-screen free skill: 'It's called X and it's completely free'",
   "lane": "free-value tip",
   "source_reels": [
    {
     "url": "https://www.instagram.com/p/DdysDw5t4Km/",
     "owner": "opusjake",
     "plays": 2164234,
     "outlier_ratio": 127.89,
     "comments": 11113,
     "note": "Arena skill, 100 sub-agents fight"
    },
    {
     "url": "https://www.instagram.com/p/Det0-D8Oc41/",
     "owner": "opusjake",
     "plays": 1550862,
     "outlier_ratio": 91.64,
     "comments": 44011,
     "note": "Claude just killed day traders (money claim, structure only)"
    },
    {
     "url": "https://www.instagram.com/p/Dc_iv4YKCAh/",
     "owner": "kayvon.ai",
     "plays": 1601577,
     "outlier_ratio": 123.69,
     "comments": 29340,
     "note": "ECC repo, 63 agents"
    },
    {
     "url": "https://www.instagram.com/p/Dak3oVJPZJd/",
     "owner": "nick_saraev",
     "plays": 520989,
     "outlier_ratio": 4.41,
     "comments": 9173,
     "note": "top 5 Claude Code plugins"
    },
    {
     "url": "https://www.instagram.com/p/DdeVVlpT9zW/",
     "owner": "nick_saraev",
     "plays": 467238,
     "outlier_ratio": 3.95,
     "comments": 23977,
     "note": "run Claude Code free"
    }
   ],
   "total_length_s": 35,
   "word_count": "140-165",
   "wpm": "250-275 in the sources; plan 210-230 for a cloned voice (=40-45 s)",
   "sentence_pattern": "11-14 short sentences, 6-12 words each, no sentence over 18 words",
   "beats": [
    {
     "t": "0-4.1",
     "function": "hook",
     "say": "If [AI tool] keeps [pain], you need to [vivid, absurd action with a number]. OR: [AI tool] just killed [job]. You can now [outcome] [automatically/for free].",
     "sentences": "1-2",
     "words_per_sentence": "5-18",
     "visual": "face bottom 60%; top 40% an illustrated card that turns the pain into a joke",
     "onscreen": "3-word caption pill at the seam",
     "assets": [
      "custom illustration or animated card"
     ],
     "higgsfield": "face clip 4 s, low motion"
    },
    {
     "t": "4.1-6.2",
     "function": "name it",
     "say": "It's called [X], and it's completely free.",
     "sentences": 1,
     "words_per_sentence": "7-9",
     "visual": "top: product name card ('Arena · A Claude Code skill')",
     "onscreen": "name card",
     "assets": [
      "name card"
     ],
     "higgsfield": "continues under card"
    },
    {
     "t": "6.2-9.5",
     "function": "when to use it",
     "say": "Use it whenever [trigger moment].",
     "sentences": 1,
     "words_per_sentence": "10-15",
     "visual": "top: terminal card with the command typed",
     "onscreen": "command",
     "assets": [
      "terminal card"
     ],
     "higgsfield": "3 s"
    },
    {
     "t": "9.5-19.6",
     "function": "mechanism",
     "say": "Instead of [old way], it [does step 1 with a number]. Each one [step 2]. Then [step 3].",
     "sentences": "2-3",
     "words_per_sentence": "8-16",
     "visual": "top: big number card (x100), grid of agents, live log",
     "onscreen": "the number, huge",
     "assets": [
      "number card",
      "grid animation",
      "log card"
     ],
     "higgsfield": "2-3 clips of 3-4 s"
    },
    {
     "t": "19.6-24.0",
     "function": "escalation",
     "say": "But the craziest part is [best feature].",
     "sentences": "1-2",
     "words_per_sentence": "7-15",
     "visual": "top: animated scene (arena, time machine chart); can go full screen",
     "onscreen": "feature name",
     "assets": [
      "scene animation"
     ],
     "higgsfield": "none if full screen"
    },
    {
     "t": "24.0-28.0",
     "function": "benefit",
     "say": "So instead of [old pain], you get [result] every time.",
     "sentences": 1,
     "words_per_sentence": "12-16",
     "visual": "top: before/after card",
     "onscreen": "before/after",
     "assets": [
      "before/after card"
     ],
     "higgsfield": "4 s"
    },
    {
     "t": "28.0-31.8",
     "function": "install in one breath",
     "say": "To set it up, paste this link into Claude and say 'install the skill'.",
     "sentences": 2,
     "words_per_sentence": "5-10",
     "visual": "top: link card, arrow, chat input box",
     "onscreen": "link → 'install the skill'",
     "assets": [
      "link card",
      "chat input"
     ],
     "higgsfield": "3.8 s"
    },
    {
     "t": "31.8-34.5",
     "function": "keyword CTA",
     "say": "If you want the full setup, follow me and comment [KEYWORD] and I'll send it over.",
     "sentences": 1,
     "words_per_sentence": "14-17",
     "visual": "full-width Follow + Comment step card, then face",
     "onscreen": "1 Follow  2 Comment [KEYWORD]",
     "assets": [
      "CTA card"
     ],
     "higgsfield": "2.7 s"
    }
   ],
   "face_framing": "selfie-distance chest-up in the bottom 55-60%, centred, plain wall; top 40% off-white grid paper or dark terminal panel",
   "caption_style": "3-word chunks in a dark rounded pill, white monospace caps, centred on the seam (opusjake); or word-by-word white bold with italic-serif keywords (nick)",
   "cut_cadence": "a top-panel change every 2.2-2.9 s; face layer stays; 11-14 scene cuts in 35 s; longest face-only beat 3-6 s",
   "cta_mechanic": "'follow me and comment KEYWORD' in the last 3-4 s; the same line is the first line of the post caption; keyword = tool name in caps",
   "psychology_lever": "practical value + curiosity (an absurd image: 100 Claudes fighting) + free",
   "why_it_won": "opusjake's two winners (128x, 92x) and kayvon's ECC (124x) share it: one free named tool, a vivid or high-stakes first line, a 2-step install, keyword DM. opusjake's typical reel (0.98x) dropped the face and the spoken hook.",
   "automation_rating": "fully automatable with AI character + assets",
   "higgsfield_notes": "The face never carries the beat alone; it sits under cards. Generate 4-6 s talking clips with small hand movement, join them under card swaps. Illustrations are the real production cost: one custom card every 2-3 s (12-15 per reel).",
   "copy_rule": "Copy the structure (beat timing, sentence lengths, layers, caption style, CTA mechanic). Write every line fresh; never reuse the creator's words, footage or illustrations."
  },
  {
   "id": "T04",
   "name": "Numbered codes list under a persistent title",
   "lane": "free-value tip",
   "source_reels": [
    {
     "url": "https://www.instagram.com/p/DeR3Gd8FJvs/",
     "owner": "sabrina_ramonov",
     "plays": 1804333,
     "outlier_ratio": 59.92,
     "comments": 13566,
     "note": "10 secret codes to learn anything"
    },
    {
     "url": "https://www.instagram.com/p/DepLLMiD8Zn/",
     "owner": "sabrina_ramonov",
     "plays": 153863,
     "outlier_ratio": 5.11,
     "comments": 217,
     "note": "identical file reposted 9 days later: 5x median, 12x less than the original"
    }
   ],
   "total_length_s": 58.5,
   "word_count": "200-215",
   "wpm": "~218",
   "sentence_pattern": "opening line of 6 words, then per item 2 sentences: '#N, CODE.' + 'Type this anywhere and [AI] will [result].' (10-14 words)",
   "beats": [
    {
     "t": "0-2.0",
     "function": "hook",
     "say": "[10] secret codes to [outcome].",
     "sentences": 1,
     "words_per_sentence": "5-7",
     "visual": "full-frame face, home office; persistent white rounded title box top",
     "onscreen": "Secret Codes to [Outcome] + one emoji",
     "assets": [
      "title box"
     ],
     "higgsfield": "2 s clip"
    },
    {
     "t": "2.0-56.0",
     "function": "list x10 (about 5 s per item)",
     "say": "Number [N], [CODE]. Type this anywhere and [AI] will [visible result].",
     "sentences": "2 per item",
     "words_per_sentence": "3 + 10-14",
     "visual": "1-1.5 s face with a '#N CODE' label pill, then 2.5-3.5 s full-screen screen recording of the real output (mind map, sticky notes, quiz, diagram)",
     "onscreen": "#N CODE pill; title only on face shots",
     "assets": [
      "10 real ChatGPT/Claude screen recordings with visual outputs"
     ],
     "higgsfield": "ten 1.5 s clips (easy)"
    },
    {
     "t": "56.0-58.5",
     "function": "CTA",
     "say": "If you want hundreds more codes like this, hit follow and comment [KEYWORD] and I'll DM you.",
     "sentences": 1,
     "words_per_sentence": "18-20",
     "visual": "face + white box",
     "onscreen": "Follow me / comment '[KEYWORD]' / ♻️ share/repost for priority",
     "assets": [
      "CTA box"
     ],
     "higgsfield": "2.5 s clip"
    }
   ],
   "face_framing": "full-frame chest-up selfie, home office, direct eye contact",
   "caption_style": "word-by-word white bold caps lower third; persistent title box (black text on white rounded box + emoji) top; numbered label pill per item",
   "cut_cadence": "24 hard cuts in 58.5 s (one every 2.3 s): face, screen, face, screen",
   "cta_mechanic": "follow + comment KEYWORD + 'share/repost for priority' (asks for the share signal); keyword in the caption's first line",
   "psychology_lever": "practical value + curiosity ('secret') + collection instinct (saves)",
   "why_it_won": "60x median. Visual output in every item (images, not text walls); a list keeps people watching to the next number; save-worthy. The identical repost got 154K, so even a repost of a proven list does 5x.",
   "automation_rating": "needs real screen recordings we have or can make",
   "higgsfield_notes": "Easiest face work in the set: ten 1.5 s shots. The real work is ten screen recordings that show a visual output; we record them ourselves.",
   "copy_rule": "Copy the structure (beat timing, sentence lengths, layers, caption style, CTA mechanic). Write every line fresh; never reuse the creator's words, footage or illustrations."
  },
  {
   "id": "T05",
   "name": "Agent-factory tour: 'I'm the only human in my company'",
   "lane": "AI-employee proof",
   "source_reels": [
    {
     "url": "https://www.instagram.com/p/DekD99iqNjc/",
     "owner": "jakedavidsai",
     "plays": 527605,
     "outlier_ratio": 318.51,
     "comments": 9947,
     "note": "3D agent factory filmed off a monitor"
    },
    {
     "url": "https://www.instagram.com/p/DanLpQ2KdzV/",
     "owner": "jakedavidsai",
     "plays": 807615,
     "outlier_ratio": 487.54,
     "comments": 9151,
     "note": "25 s version, follow-only CTA"
    }
   ],
   "total_length_s": "25-39",
   "word_count": "75-160",
   "wpm": "175-245",
   "sentence_pattern": "one identity line, then one short line per department (6-10 words), one CTA line",
   "beats": [
    {
     "t": "0-3.5",
     "function": "hook",
     "say": "I'm [identity detail], and I'm the only human in my company. (or: My whole company runs on AI employees.)",
     "sentences": 1,
     "words_per_sentence": "12-16",
     "visual": "full-frame face at a desk; persistent white title pill top",
     "onscreen": "I'm the only human in my company!",
     "assets": [
      "title pill"
     ],
     "higgsfield": "3.5 s clip"
    },
    {
     "t": "3.5-5.6",
     "function": "reveal",
     "say": "My entire team is AI agents.",
     "sentences": 1,
     "words_per_sentence": "5-7",
     "visual": "cut to the agent dashboard (3D office) filmed or screen-recorded",
     "onscreen": "pill stays",
     "assets": [
      "dashboard recording"
     ],
     "higgsfield": "none"
    },
    {
     "t": "5.6-35.0",
     "function": "department walk (7-8 stops, 2-4 s each)",
     "say": "[Department], [what it does, 6-10 words].",
     "sentences": "7-8",
     "words_per_sentence": "6-12",
     "visual": "pan/zoom to each department; finger or cursor points; labels on screen",
     "onscreen": "department labels from the dashboard itself",
     "assets": [
      "one continuous dashboard recording with zooms"
     ],
     "higgsfield": "none"
    },
    {
     "t": "35.0-39.0",
     "function": "CTA",
     "say": "Comment [WORD] if you want something like this for yourself. (or: follow and I'll show you how to build it.)",
     "sentences": 1,
     "words_per_sentence": "9-12",
     "visual": "face + pill",
     "onscreen": "Comment '[WORD]' for my setup!",
     "assets": [
      "CTA pill"
     ],
     "higgsfield": "2.5 s clip"
    }
   ],
   "face_framing": "full-frame face at a home desk with headphones; only at the start and end",
   "caption_style": "NO word captions; one persistent white title pill with black bold text for the whole reel",
   "cut_cadence": "2 hard cuts; the screen recording moves continuously (pans, zooms, pointing)",
   "cta_mechanic": "spoken comment keyword in the last 3 s + pill; the 808K version used follow only",
   "psychology_lever": "identity/awe ('one person + agents') + curiosity (how does it work) + proof",
   "why_it_won": "319x and 488x median on a small account. The footage is his own working system, not a demo of someone else's tool. His typical reel had no pill, no captions and only 11 s of footage.",
   "automation_rating": "needs real screen recordings we have or can make",
   "higgsfield_notes": "The best fit for the AI-character route: 6 s of face in total. The hero asset is real: the SAGE 3D roster dashboard on sage-1 (:8940) plus real agent logs. Only claim 'only human' if it is literally true; otherwise use 'My company runs on AI employees'.",
   "copy_rule": "Copy the structure (beat timing, sentence lengths, layers, caption style, CTA mechanic). Write every line fresh; never reuse the creator's words, footage or illustrations."
  },
  {
   "id": "T06",
   "name": "Open-source repo that does a business job, with a live result counter",
   "lane": "free-value tip",
   "source_reels": [
    {
     "url": "https://www.instagram.com/p/DbvWERsuDuA/",
     "owner": "liamjohnston.ai",
     "plays": 249755,
     "outlier_ratio": 45.26,
     "comments": 7208,
     "note": "Claude + ScrapeGraphAI builds free lead lists"
    },
    {
     "url": "https://www.instagram.com/p/DdriJi7gDwp/",
     "owner": "jackroberts___",
     "plays": 94946,
     "outlier_ratio": 10.86,
     "comments": 1645,
     "note": "MiroFish: thousands of fake customers test your launch"
    }
   ],
   "total_length_s": "35-46",
   "word_count": "115-175",
   "wpm": "195-230",
   "sentence_pattern": "10-12 sentences, 8-16 words; one number per sentence where possible",
   "beats": [
    {
     "t": "0-3.1",
     "function": "hook",
     "say": "[AI] can now [business outcome with a number] for free. OR: Someone just open sourced a tool that [outcome].",
     "sentences": 1,
     "words_per_sentence": "10-14",
     "visual": "top half: the result counting up live in frame 0 (sheet rows 0 → 2,418); face bottom",
     "onscreen": "1-3 word caps chunks",
     "assets": [
      "result counter animation from a real run"
     ],
     "higgsfield": "3 s clip"
    },
    {
     "t": "3.1-8.7",
     "function": "name + proof",
     "say": "It's called [X]. It's open source and has almost [N] stars on GitHub.",
     "sentences": 2,
     "words_per_sentence": "5-10",
     "visual": "repo card + star counter animating",
     "onscreen": "star count",
     "assets": [
      "repo screenshot"
     ],
     "higgsfield": "under card"
    },
    {
     "t": "8.7-16.0",
     "function": "what it does",
     "say": "It lets [AI] [action] and pulls [the exact fields you care about].",
     "sentences": 2,
     "words_per_sentence": "10-14",
     "visual": "terminal card with a plain-English command + progress ticks",
     "onscreen": "command text",
     "assets": [
      "terminal recording"
     ],
     "higgsfield": "under card"
    },
    {
     "t": "16.0-24.0",
     "function": "output + cost",
     "say": "It puts everything into [output]. It runs on your computer, so you're not paying [paid tool] per [unit].",
     "sentences": 2,
     "words_per_sentence": "8-14",
     "visual": "output sheet + price comparison card ($0.00 vs paid)",
     "onscreen": "price compare",
     "assets": [
      "price card"
     ],
     "higgsfield": "under card"
    },
    {
     "t": "24.0-28.3",
     "function": "install in one breath",
     "say": "Copy the repo link, paste it into Claude and say 'install this'.",
     "sentences": 1,
     "words_per_sentence": "12-14",
     "visual": "URL field, then terminal",
     "onscreen": "'install this'",
     "assets": [
      "install recording"
     ],
     "higgsfield": "none"
    },
    {
     "t": "28.3-33.3",
     "function": "live demo",
     "say": "Now watch: I ask it for [specific request] and [result fills].",
     "sentences": 1,
     "words_per_sentence": "14-18",
     "visual": "2 s full-face punch-in, then the live run",
     "onscreen": "request text",
     "assets": [
      "real run recording"
     ],
     "higgsfield": "2 s clip"
    },
    {
     "t": "33.3-38.7",
     "function": "automation payoff",
     "say": "Save it as a workflow, run it every morning, and [results] keep landing.",
     "sentences": 1,
     "words_per_sentence": "12-16",
     "visual": "schedule card '7:00 AM Mon-Fri' + counter rising",
     "onscreen": "schedule",
     "assets": [
      "schedule card"
     ],
     "higgsfield": "none"
    },
    {
     "t": "38.7-45.5",
     "function": "CTA + share ask",
     "say": "Comment [KEYWORD] and I'll send the repo, the setup and the exact prompt. And send this to someone still [doing it by hand].",
     "sentences": 2,
     "words_per_sentence": "10-14",
     "visual": "full-frame face; giant keyword",
     "onscreen": "[KEYWORD] (giant)",
     "assets": [],
     "higgsfield": "two clips (3.5 s + 3.3 s)"
    }
   ],
   "face_framing": "split: animated UI cards top half, face chest-up bottom half; full-frame face only for the demo punch-in and the CTA",
   "caption_style": "ALL-CAPS mono-style white on a dark translucent box, 1-3 words, at the seam; giant keyword at the end",
   "cut_cadence": "few hard cuts (5) but the top card changes every 2-4 s (liam); or strict face/card alternation every 1.5-3 s (jack)",
   "cta_mechanic": "comment KEYWORD for repo + setup + prompt, plus 'share this with someone still doing it by hand' (asks for a DM share)",
   "psychology_lever": "greed/money (free vs a paid tool) + practical value for business owners",
   "why_it_won": "liam 45x: one money outcome shown in frame 0 (rows counting), named open-source tool with stars, cost comparison. His typical reels were abstract ('9 techniques'). Jack 11x: free repo + star count vs his typical sponsored tool pitch.",
   "automation_rating": "needs real screen recordings we have or can make",
   "higgsfield_notes": "Face beats are 2-7 s. We must run the tool once ourselves to record a real counter, a real install and a real output; never fake the counter.",
   "copy_rule": "Copy the structure (beat timing, sentence lengths, layers, caption style, CTA mechanic). Write every line fresh; never reuse the creator's words, footage or illustrations."
  },
  {
   "id": "T07",
   "name": "'This is how to turn Claude into X': hidden fact → why it matters → my routine → favourite part → install",
   "lane": "AI-employee proof + tip",
   "source_reels": [
    {
     "url": "https://www.instagram.com/p/DeAne_MjMoi/",
     "owner": "austin.marchese",
     "plays": 146005,
     "outlier_ratio": 74.84,
     "comments": 3759,
     "note": "Claude improves itself from your local conversation history"
    },
    {
     "url": "https://www.instagram.com/p/DdWS9LZEUl7/",
     "owner": "austin.marchese",
     "plays": 26019,
     "outlier_ratio": 13.34,
     "comments": 268,
     "note": "authority quote from the creator of Claude Code"
    }
   ],
   "total_length_s": 52,
   "word_count": "210-225",
   "wpm": "~250 (plan 220 = 58 s)",
   "sentence_pattern": "15 sentences; rhetorical questions as turns ('But why does that matter?', 'So why aren't you mining it?')",
   "beats": [
    {
     "t": "0-3.5",
     "function": "hook",
     "say": "This is how to turn [AI] into [a system that does X by itself].",
     "sentences": 1,
     "words_per_sentence": "12-14",
     "visual": "cream blueprint card with serif title (orange italic accent); small face window bottom centre",
     "onscreen": "[Two-word serif title]",
     "assets": [
      "blueprint card"
     ],
     "higgsfield": "PiP clip"
    },
    {
     "t": "3.5-12.6",
     "function": "hidden fact",
     "say": "Every [thing] you do is saved, and not only on their servers: it's a file on your computer. On screen is where.",
     "sentences": "2-3",
     "words_per_sentence": "8-14",
     "visual": "settings list, session list, file path card with arrows",
     "onscreen": "real file path",
     "assets": [
      "real path screenshot"
     ],
     "higgsfield": "PiP"
    },
    {
     "t": "12.6-19.0",
     "function": "why it matters",
     "say": "Why does that matter? That file is a goldmine of [what went wrong and how you work]. So why aren't you using it?",
     "sentences": 3,
     "words_per_sentence": "4-14",
     "visual": "illustration card 'Gold mine of information'",
     "onscreen": "section title",
     "assets": [
      "illustration"
     ],
     "higgsfield": "PiP"
    },
    {
     "t": "19.0-27.8",
     "function": "my routine",
     "say": "So [twice a week] I run one [skill] called [name]. It reads [the history] and tells me [two things].",
     "sentences": 2,
     "words_per_sentence": "10-16",
     "visual": "command card + terminal output",
     "onscreen": "/command",
     "assets": [
      "real terminal capture"
     ],
     "higgsfield": "PiP"
    },
    {
     "t": "27.8-33.9",
     "function": "favourite part",
     "say": "But here's my favourite part: it flags [repeated work] and suggests [automation].",
     "sentences": 2,
     "words_per_sentence": "5-20",
     "visual": "report table; 2-3 s full-frame face",
     "onscreen": "report",
     "assets": [
      "real report"
     ],
     "higgsfield": "3 s full-face clip"
    },
    {
     "t": "34.0-39.3",
     "function": "payoff",
     "say": "So I'm not [old effort]. It finds it and writes it for me.",
     "sentences": 2,
     "words_per_sentence": "6-10",
     "visual": "recommendation card + full face",
     "onscreen": "",
     "assets": [
      "card"
     ],
     "higgsfield": "2 s clip"
    },
    {
     "t": "39.3-47.2",
     "function": "install",
     "say": "To set this up, [install step], then run [command].",
     "sentences": 2,
     "words_per_sentence": "8-14",
     "visual": "website/config card + input box",
     "onscreen": "command",
     "assets": [
      "install capture"
     ],
     "higgsfield": "PiP"
    },
    {
     "t": "47.2-52.4",
     "function": "CTA",
     "say": "If you want [the prompt + a walkthrough], comment [KEYWORD] and I'll send it free.",
     "sentences": 1,
     "words_per_sentence": "16-20",
     "visual": "full face, then card",
     "onscreen": "Comment '[KEYWORD]'",
     "assets": [
      "CTA card"
     ],
     "higgsfield": "3 s clip"
    }
   ],
   "face_framing": "small rounded picture-in-picture face window (~20% of height) bottom centre under editorial cards; 3 short full-face beats",
   "caption_style": "small lowercase word-by-word captions above the face window; persistent serif section title with orange italic accent that changes per beat",
   "cut_cadence": "11 hard cuts in 52 s (~4.4 s); card swap every 3-4 s",
   "cta_mechanic": "comment KEYWORD for the plugin/prompt + walkthrough, spoken at the end and shown on a card",
   "psychology_lever": "curiosity gap (a file you didn't know existed) + autonomy promise + practical value",
   "why_it_won": "75x median: one promise that applies to every Claude user, proven with a real file path on screen. His typical reel was a 75 s listicle of niche design tricks.",
   "automation_rating": "fully automatable with AI character + assets",
   "higgsfield_notes": "Face is a small window most of the time, so lip-sync flaws barely show; full-face beats are 2-3 s. Real terminal captures needed, which we have.",
   "copy_rule": "Copy the structure (beat timing, sentence lengths, layers, caption style, CTA mechanic). Write every line fresh; never reuse the creator's words, footage or illustrations."
  },
  {
   "id": "T08",
   "name": "'Apparently [they] are reverse-engineering [X]': copy-the-system story with the keyword in the caption",
   "lane": "free-value tip",
   "source_reels": [
    {
     "url": "https://www.instagram.com/p/Deh4GM9tIO-/",
     "owner": "angus.sewell",
     "plays": 242129,
     "outlier_ratio": 36.45,
     "comments": 2799,
     "note": "reverse-engineer $10k coaching funnels with sub-agents"
    },
    {
     "url": "https://www.instagram.com/p/DehtAEftzuf/",
     "owner": "angus.sewell",
     "plays": 3167,
     "outlier_ratio": 0.48,
     "comments": 0,
     "note": "CONTRAST: same video and day, no keyword in caption, 0 comments"
    },
    {
     "url": "https://www.instagram.com/p/Det-83YvzfT/",
     "owner": "trakin.ai",
     "plays": 474385,
     "outlier_ratio": 2.46,
     "comments": 17155,
     "note": "reverse engineer apps with AI (Hinglish), same topic cluster"
    }
   ],
   "total_length_s": 59,
   "word_count": "215-235",
   "wpm": "~238",
   "sentence_pattern": "14-16 conversational sentences; repeated 'apparently' and 'wait, that means' turns",
   "beats": [
    {
     "t": "0-4.4",
     "function": "hook",
     "say": "Apparently, [AI engineers] are [decompiling] [a group with an expensive secret].",
     "sentences": 1,
     "words_per_sentence": "8-10",
     "visual": "full-frame b-roll background + face cutout bottom right; persistent black title pill top",
     "onscreen": "How to [verb] a $[price] [thing]",
     "assets": [
      "b-roll clip",
      "title pill"
     ],
     "higgsfield": "face cutout clip 4.4 s"
    },
    {
     "t": "4.4-10.9",
     "function": "setup",
     "say": "Go to [their public page]. How do [their customers] go from [zero] to [number] right after [the program]?",
     "sentences": 2,
     "words_per_sentence": "8-12",
     "visual": "screenshots of the public page and testimonials",
     "onscreen": "2-line caption",
     "assets": [
      "real screenshots"
     ],
     "higgsfield": "cutout"
    },
    {
     "t": "10.9-16.9",
     "function": "turn",
     "say": "Apparently it's [the system they sell]. Wait, that means if you want to copy it...",
     "sentences": 2,
     "words_per_sentence": "8-12",
     "visual": "landing page screenshot",
     "onscreen": "2-line caption",
     "assets": [
      "screenshot"
     ],
     "higgsfield": "cutout"
    },
    {
     "t": "17.0-28.4",
     "function": "steps",
     "say": "you [step 1], have your AI [step 2], then [step 3].",
     "sentences": 2,
     "words_per_sentence": "12-16",
     "visual": "profiles, ad library pages",
     "onscreen": "2-line caption",
     "assets": [
      "screenshots"
     ],
     "higgsfield": "none"
    },
    {
     "t": "28.4-44.8",
     "function": "the prompt",
     "say": "Then spawn sub-agents with this prompt: [prompt summary].",
     "sentences": "3-4",
     "words_per_sentence": "10-20",
     "visual": "Claude chat with the prompt; pages being visited",
     "onscreen": "prompt text",
     "assets": [
      "real Claude capture"
     ],
     "higgsfield": "none"
    },
    {
     "t": "44.8-49.4",
     "function": "payoff",
     "say": "This is what Claude made me: [artifact 1] and [artifact 2].",
     "sentences": 2,
     "words_per_sentence": "5-10",
     "visual": "generated outputs",
     "onscreen": "",
     "assets": [
      "real outputs"
     ],
     "higgsfield": "none"
    },
    {
     "t": "49.4-59.0",
     "function": "close",
     "say": "You didn't need to pay [$10,000] for this. Follow me, I post this for free.",
     "sentences": 3,
     "words_per_sentence": "6-12",
     "visual": "full-frame selfie",
     "onscreen": "2-line caption",
     "assets": [],
     "higgsfield": "two clips of 4-5 s"
    }
   ],
   "face_framing": "rough-edged cutout of the face/torso bottom right over full-frame screenshots; full-frame selfie only for the last 8-10 s",
   "caption_style": "2-line, 4-8 word chunks, white bold with soft shadow, lower third; persistent black rounded title pill top",
   "cut_cadence": "23 cuts in 59 s (~2.6 s): a new screenshot every 2-3 s while the cutout stays",
   "cta_mechanic": "keyword ONLY in the first line of the post caption ('Per usual, if you want the prompts comment \"funnel\"'); spoken CTA is just follow. The same video without the caption keyword got 3,167 plays and 0 comments.",
   "psychology_lever": "curiosity + greed (skip the $10K program) + social currency (insider trick)",
   "why_it_won": "36x median; reverse engineering is the hottest topic in this sample (varun 947K, trakin 474K, angus 242K, nick 123K).",
   "automation_rating": "fully automatable with AI character + assets",
   "higgsfield_notes": "A cutout over screenshots hides AI artefacts well. Replace his fuzzy-mic-to-chin gesture with a plain seated shot. Final selfie must be cut into two shots under 8 s.",
   "copy_rule": "Copy the structure (beat timing, sentence lengths, layers, caption style, CTA mechanic). Write every line fresh; never reuse the creator's words, footage or illustrations."
  },
  {
   "id": "T09",
   "name": "News split-screen: 'This repo is quietly blowing up' / 'Breaking news'",
   "lane": "free-value tip (news)",
   "source_reels": [
    {
     "url": "https://www.instagram.com/p/DeZwKRBTGYN/",
     "owner": "thevarunmayya",
     "plays": 946838,
     "outlier_ratio": 2.35,
     "comments": 427,
     "note": "REA: an MCP that lets agents reverse engineer apps"
    },
    {
     "url": "https://www.instagram.com/p/DeeE8OVBDQD/",
     "owner": "thevarunmayya",
     "plays": 434682,
     "outlier_ratio": 1.08,
     "comments": 53,
     "note": "device planted in OpenAI's office"
    }
   ],
   "total_length_s": "63-80",
   "word_count": "205-285",
   "wpm": "195-215",
   "sentence_pattern": "15-20 sentences of 10-16 words; a newsreader rhythm",
   "beats": [
    {
     "t": "0-2.6",
     "function": "hook",
     "say": "This [GitHub repo] is quietly blowing up because it lets [your AI agent] [do something that sounds forbidden] without [the usual barrier].",
     "sentences": 1,
     "words_per_sentence": "18-22",
     "visual": "split: repo card top with a '#1 Repository Of The Day' style badge; face bottom",
     "onscreen": "word-by-word caption",
     "assets": [
      "repo card"
     ],
     "higgsfield": "2.6 s clip"
    },
    {
     "t": "2.6-12.6",
     "function": "what it is",
     "say": "It's called [X]. It's free, it runs on your laptop, and it has [N] stars.",
     "sentences": "2-3",
     "words_per_sentence": "6-12",
     "visual": "UI motion graphics, laptop b-roll, star chart",
     "onscreen": "",
     "assets": [
      "b-roll",
      "chart"
     ],
     "higgsfield": "none"
    },
    {
     "t": "12.6-34.5",
     "function": "how it works",
     "say": "[Old barrier explained]. [What the tool connects]. [What you can ask].",
     "sentences": "4-5",
     "words_per_sentence": "10-16",
     "visual": "node diagrams, chat mock",
     "onscreen": "",
     "assets": [
      "diagram animation"
     ],
     "higgsfield": "none"
    },
    {
     "t": "34.5-52.0",
     "function": "crowd proof",
     "say": "People on [Reddit] asked what they'd use it for: [3 examples].",
     "sentences": "2-3",
     "words_per_sentence": "10-14",
     "visual": "real Reddit/X screenshots with highlights + b-roll",
     "onscreen": "highlighted lines",
     "assets": [
      "screenshots"
     ],
     "higgsfield": "none"
    },
    {
     "t": "52.0-62.9",
     "function": "case",
     "say": "One developer [did impressive thing] in [time].",
     "sentences": "1-2",
     "words_per_sentence": "12-16",
     "visual": "tweet screenshot + b-roll",
     "onscreen": "",
     "assets": [
      "tweet screenshot"
     ],
     "higgsfield": "none"
    },
    {
     "t": "62.9-77.0",
     "function": "the bigger shift",
     "say": "The bigger shift is this: [implication for everyone].",
     "sentences": "2-3",
     "words_per_sentence": "10-16",
     "visual": "1.3 s face, then b-roll",
     "onscreen": "",
     "assets": [
      "b-roll"
     ],
     "higgsfield": "1.3 s clip"
    },
    {
     "t": "77.0-80.0",
     "function": "question CTA",
     "say": "Which [X] would you [do] first? Tell me in the comments.",
     "sentences": 1,
     "words_per_sentence": "8-12",
     "visual": "full-frame face",
     "onscreen": "caption",
     "assets": [],
     "higgsfield": "3 s clip"
    }
   ],
   "face_framing": "split-screen hook only (face bottom half), then 90%+ screenshots and b-roll; face 6-10% of runtime",
   "caption_style": "word-by-word white bold sans with soft shadow (or white text in dark pills), centred lower; red 'BREAKING NEWS' banner variant",
   "cut_cadence": "a new visual every 2.3-3.6 s",
   "cta_mechanic": "an engagement question (no keyword); 427 comments on 947K, so this format is reach, not leads",
   "psychology_lever": "awe + curiosity; social currency (be first to share it)",
   "why_it_won": "2.35x on a 403K median: one clean news hook with numbers in 80 s vs his 136 s staged office skit (0.98x).",
   "automation_rating": "fully automatable with AI character + assets",
   "higgsfield_notes": "Face is 3-4 s. His hoodie shots look generated (unconfirmed), which would mean an AI twin already carries a 947K reel. News must be posted within 48 hours and fact-checked.",
   "copy_rule": "Copy the structure (beat timing, sentence lengths, layers, caption style, CTA mechanic). Write every line fresh; never reuse the creator's words, footage or illustrations."
  },
  {
   "id": "T10",
   "name": "Live demo proof: 'I gave my AI [a phone]'",
   "lane": "AI-employee proof",
   "source_reels": [
    {
     "url": "https://www.instagram.com/p/Deb3ZCdgFjW/",
     "owner": "realrileybrown",
     "plays": 441963,
     "outlier_ratio": 7.74,
     "comments": 4152,
     "note": "Claude Code calls him on his phone"
    }
   ],
   "total_length_s": 108,
   "word_count": "~460",
   "wpm": "~255 (plan a 60-75 s cut for our version)",
   "sentence_pattern": "long conversational demo; keep our cut to 20-25 sentences",
   "beats": [
    {
     "t": "0-4.1",
     "function": "hook",
     "say": "You can now give [AI] [a human capability] in [N] minutes.",
     "sentences": 1,
     "words_per_sentence": "12-14",
     "visual": "illustration top (AI + phone), face bottom",
     "onscreen": "hook line",
     "assets": [
      "illustration"
     ],
     "higgsfield": "4 s clip"
    },
    {
     "t": "4.3-15.9",
     "function": "setup",
     "say": "I'm [doing a real task]; I want [it handled]; so I [ask the AI to call me / give it the line].",
     "sentences": "2-3",
     "words_per_sentence": "8-14",
     "visual": "screen recording of the real task",
     "onscreen": "",
     "assets": [
      "real screen recording"
     ],
     "higgsfield": "none"
    },
    {
     "t": "16.0-43.0",
     "function": "live demo",
     "say": "(the real call plays with live captions)",
     "sentences": "n/a",
     "words_per_sentence": "n/a",
     "visual": "phone call UI + caption track of the real conversation",
     "onscreen": "live call captions",
     "assets": [
      "real call recording (audio + transcript)"
     ],
     "higgsfield": "none"
    },
    {
     "t": "43.8-58.4",
     "function": "proof it kept working",
     "say": "[It hung up] and kept working while I did nothing.",
     "sentences": "2-3",
     "words_per_sentence": "8-12",
     "visual": "screen recording",
     "onscreen": "",
     "assets": [
      "real log"
     ],
     "higgsfield": "none"
    },
    {
     "t": "58.5-90.0",
     "function": "steps",
     "say": "You need [A] and [B]. Paste this prompt. It builds the skill for you.",
     "sentences": "4-6",
     "words_per_sentence": "8-14",
     "visual": "URL and prompt cards",
     "onscreen": "",
     "assets": [
      "prompt card"
     ],
     "higgsfield": "two 4 s clips"
    },
    {
     "t": "90.0-108.0",
     "function": "ideas + CTA",
     "say": "[2 more uses]. Comment [KEYWORD] for the guide and the skill.",
     "sentences": "3-4",
     "words_per_sentence": "8-14",
     "visual": "face + automation graphic",
     "onscreen": "comment [KEYWORD]",
     "assets": [
      "graphic"
     ],
     "higgsfield": "two 4 s clips"
    }
   ],
   "face_framing": "face bottom 60% with screen recording or illustration on top; demo sections full screen",
   "caption_style": "word-by-word white bold with one orange keyword, centred at the seam",
   "cut_cadence": "only 4 hard cuts; layout swaps every ~4 s",
   "cta_mechanic": "comment KEYWORD for guide + skill at the end",
   "psychology_lever": "awe (it called me) + practical value",
   "why_it_won": "7.7x: a live, novel demo with a time-boxed promise; his typical reel was a news recap.",
   "automation_rating": "needs real screen recordings we have or can make",
   "higgsfield_notes": "The AI character only frames the demo (under 8 s per shot); the demo must be a real recording of our own agent. Never show the character holding a phone; show the phone UI as a graphic.",
   "copy_rule": "Copy the structure (beat timing, sentence lengths, layers, caption style, CTA mechanic). Write every line fresh; never reuse the creator's words, footage or illustrations."
  },
  {
   "id": "T11",
   "name": "Bad / Good / Great row",
   "lane": "free-value tip",
   "source_reels": [
    {
     "url": "https://www.instagram.com/p/DerNYhjN4Yg/",
     "owner": "personalbrandlaunch",
     "plays": 70430,
     "outlier_ratio": 1.97,
     "comments": 25,
     "note": "bad/good/great Instagram metrics"
    }
   ],
   "total_length_s": 42.5,
   "word_count": "~190",
   "wpm": "~270",
   "sentence_pattern": "opening triple ('This is bad X. This is good X. This is great X.') then ~9 rows of 'For [metric], bad is [a], good is [b], great is [c].'",
   "beats": [
    {
     "t": "0-3.3",
     "function": "hook",
     "say": "This is a bad [X]. This is a good [X]. This is a great [X].",
     "sentences": 3,
     "words_per_sentence": "4-5",
     "visual": "face full frame; top row BAD / GOOD / GREAT with the active word flipping to neon lime and a card under each",
     "onscreen": "BAD GOOD GREAT",
     "assets": [
      "3-column card row"
     ],
     "higgsfield": "3.3 s clip"
    },
    {
     "t": "3.3-40.1",
     "function": "rows (about 9 x 4 s)",
     "say": "For [row], bad is [a], good is [b], great is [c].",
     "sentences": "9-12",
     "words_per_sentence": "10-16",
     "visual": "same framing; cards swap every ~1.4 s under the labels",
     "onscreen": "row title + 3 cards",
     "assets": [
      "one card set per row"
     ],
     "higgsfield": "nine 4 s clips joined with punch-ins (DEVIATION: the source is one unbroken take)"
    },
    {
     "t": "40.1-42.5",
     "function": "CTA",
     "say": "Follow for more [topic].",
     "sentences": 1,
     "words_per_sentence": "5-7",
     "visual": "face + follow pill",
     "onscreen": "FOLLOW FOR MORE [topic]",
     "assets": [
      "pill"
     ],
     "higgsfield": "2.4 s clip"
    }
   ],
   "face_framing": "chest-up to waist, centred, living room; cards in a row across the top",
   "caption_style": "word-by-word 2-3 word chunks, white with soft shadow mid-chest; persistent BAD GOOD GREAT row with lime highlight",
   "cut_cadence": "no scene cuts in the source; only card swaps every ~1.4 s",
   "cta_mechanic": "follow only (no keyword); 25 comments on 70K",
   "psychology_lever": "practical value + self-benchmarking (people check which column they are in)",
   "why_it_won": "2x her median: the payoff graphic is visible in frame 0 and the format repeats; her typical reel was an 80 s case study.",
   "automation_rating": "fully automatable with AI character + assets",
   "higgsfield_notes": "Pointing gestures and a hand-held mic in the source; replace with cards that highlight themselves. The one-take delivery must be split into 4 s clips with punch-ins, which is a deviation from the source rhythm.",
   "copy_rule": "Copy the structure (beat timing, sentence lengths, layers, caption style, CTA mechanic). Write every line fresh; never reuse the creator's words, footage or illustrations."
  },
  {
   "id": "T12",
   "name": "Debunk the viral AI claim",
   "lane": "free-value tip (trust)",
   "source_reels": [
    {
     "url": "https://www.instagram.com/p/DcKbx6jNLNd/",
     "owner": "jiannacapri",
     "plays": 169772,
     "outlier_ratio": 13.55,
     "comments": 5019,
     "note": "recycled AI side-hustle video called out"
    }
   ],
   "total_length_s": 79.5,
   "word_count": "~290",
   "wpm": "~217",
   "sentence_pattern": "a strong-reaction first line, then evidence in plain sentences of 10-18 words",
   "beats": [
    {
     "t": "0-8.7",
     "function": "hook",
     "say": "[Strong reaction]: this video is selling you [claim], and [it's recycled from someone else].",
     "sentences": "1-2",
     "words_per_sentence": "12-20",
     "visual": "face + small overlay of the source clip (top right, handles blurred) + white title pill",
     "onscreen": "Biggest AI money claim 🚩🚩",
     "assets": [
      "blurred source clip"
     ],
     "higgsfield": "two 4 s clips"
    },
    {
     "t": "8.7-26.7",
     "function": "credibility",
     "say": "I [test these claims / build these systems for real businesses]. Here's what I saw.",
     "sentences": "3-4",
     "words_per_sentence": "10-16",
     "visual": "face",
     "onscreen": "captions",
     "assets": [],
     "higgsfield": "four 4-5 s clips (DEVIATION: source runs 18 s unbroken)"
    },
    {
     "t": "26.7-49.9",
     "function": "evidence",
     "say": "Every one of these accounts uses the same hook: [hook]. Then they pitch [method].",
     "sentences": "3-5",
     "words_per_sentence": "10-16",
     "visual": "face + thumbnail grid of copycat posts (blurred)",
     "onscreen": "",
     "assets": [
      "thumbnail grid"
     ],
     "higgsfield": "clips under overlays"
    },
    {
     "t": "49.9-72.4",
     "function": "why it fails",
     "say": "[Platform] doesn't support [X]. Doing [Y] breaks their terms.",
     "sentences": "3-4",
     "words_per_sentence": "8-14",
     "visual": "face + terms-page overlay",
     "onscreen": "",
     "assets": [
      "terms screenshot"
     ],
     "higgsfield": "clips under overlays"
    },
    {
     "t": "72.4-79.5",
     "function": "CTA",
     "say": "Comment [KEYWORD] for my list of red flags.",
     "sentences": 1,
     "words_per_sentence": "8-12",
     "visual": "face",
     "onscreen": "caption",
     "assets": [],
     "higgsfield": "3.5 s clip"
    }
   ],
   "face_framing": "close selfie talking head, 95% of runtime, overlays pop in",
   "caption_style": "word-by-word small white text with the active word in a magenta box; one white title pill with red-flag emoji",
   "cut_cadence": "no hard cuts; overlays every 10-20 s",
   "cta_mechanic": "comment a keyword for a red-flag list at the end",
   "psychology_lever": "controversy + fear/safety (protect your money) → trust",
   "why_it_won": "13.6x: a profanity-level reaction + the source clip in frame 0. Her typical debunk (14.5K) had a calmer hook and an obscure subject.",
   "automation_rating": "AI character possible, but the source depends on long unbroken emotional delivery; our version must add cuts and overlays (deviation). Real conviction reads better from Gurleen on camera.",
   "higgsfield_notes": "Hardest of the 12 for an AI character: 18-25 s unbroken shots and expressive hands in the source. Only do it with heavy overlays and 4-5 s shots. Never name or target a private individual; blur handles.",
   "copy_rule": "Copy the structure (beat timing, sentence lengths, layers, caption style, CTA mechanic). Write every line fresh; never reuse the creator's words, footage or illustrations."
  }
 ]
}